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In my previous article for CareerWise, I talked about making your customer the protagonist of your brand’s story to position you as a mentor or a guide. We start down...

Have you ever talked to a bride in full-on wedding planning mode who did not utter some version of the phrase “I wish we had eloped”? Yeah, me neither. Successful...

At the end of every year, usually sometime in that sweet spot between Boxing Day and New Year’s, I choose a word. It usually isn’t a particularly inspiring or powerful...

As National Careers Week (NCW) in the U.K. finishes its eighth year, it’s time to reflect. Many have asked me over the years, “How do you and the NCW team...

The chair across sits vacant but your voice has not left me while I write, you visit me as I work, you read along you still speak your wisdom not...

Technology is advancing at an exponential rate. It can be hard to keep up with what's already out there, let alone imagine what our world could look like in 20...

Using social media to promote career services doesn’t have to be overwhelming. You can use what you already know and apply it to social media. Frank Parsons, considered the father...

I work as a programmer, where teaching yourself new things is an essential skill. Almost all of what I do is something I learned on my own, and most of...

“Get going. Move forward. Aim High. Plan a takeoff. Don’t just sit on the runway and hope someone will come along and push the airplane. It simply won’t happen. Change...

For career practitioners working in private practice or non-profits, it can be very challenging to consolidate your knowledge into a marketing message that resonates with potential customers. Your message is...