How to create a plan to help clients engage with your website
What do you want your clients to do when they visit your website? Should they buy something? Sign up for something? Read a blog post? While this is a simple...
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How career professionals can use video to reach more clients
The use of video is on the rise. In fact, video is dominating the major social media platforms. How does this relate to career professionals and how can they leverage...
Be the guide – not the hero – in the story you tell potential clients
Do you ever feel like you have to explain what you do at length before people get it? Or, does your passion sometime get the best of you and you...