How to create a plan to help clients engage with your website
What do you want your clients to do when they visit your website? Should they buy something? Sign up for something? Read a blog post? While this is a simple...
Be the guide – not the hero – in the story you tell potential clients
Do you ever feel like you have to explain what you do at length before people get it? Or, does your passion sometime get the best of you and you...
Your clients are on an obstacle course. You can help them get to the finish line
In my previous article for CareerWise, I talked about making your customer the protagonist of your brand’s story to position you as a mentor or a guide. We start down...
How to develop a marketing message that will resonate with clients
For career practitioners working in private practice or non-profits, it can be very challenging to consolidate your knowledge into a marketing message that resonates with potential customers. Your message is...
Is your professional website working for you?
According to Google Trends, global searches for the keyword “Career Counseling Near Me” have risen 120% over the past 12 months. During the same period, the following keywords have also...
What does your online presence say about you?
Do you know what your online presence says about you? You should, because it's your online presence that speaks for you even while you sleep. Does that sound far-fetched? If...