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Sunday, December 8, 2019
Research & Trends

Reflecting on the past, preparing for the future: CERIC’s Survey of Career Professionals

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As work changes, what are the biggest concerns students and jobseekers have about their careers? How can career professionals ensure they are adequately prepared to help people navigate new challenges in their career development?

These are timely questions to consider during Canada Career Month – an occasion to celebrate the work of career professionals, but also to reflect on where the field is headed. CERIC’s 2019 Survey of Career Professionals, which is open for the month of November, offers such an opportunity for professionals working in all areas of career development. This survey is only open once every four years (it was previously run in 2011 and 2015). It presents a crucial snapshot of the profession and identifies how it has changed over time. The survey helps CERIC and the field at large better understand career professionals’ interests and challenges, as well as their professional development (PD) and learning needs.

Why this matters

Survey feedback about career professionals’ competencies and PD desires directly inform the resources CERIC produces, the learning opportunities it provides and the research it funds. For instance:

By highlighting their learning needs, career professionals help CERIC and the field at large identify opportunities to fill gaps. This informs what we choose for our Summer Skills programming, Careering magazine themes, webinar topics, priority areas for research funding, CareerWise article ideas and more.

Exploring the value of career development

The Survey of Career Professionals also offers a chance to check in on perceptions of the field and capture trends in client concerns. For instance, the 2019 survey asks career professionals – as did the 2011 and 2015 surveys – how they believe the career development field is perceived by Canadians. It also asks how they think this perception changed, if at all. These questions relate to larger reflections the field needs to engage in to help prepare Canadians for the future of work: Are career professionals doing enough to promote the work they do and to help people understand its value?

Be counted! Complete your 2019 national Survey of Career Professionals: ceric.ca/survey2019

To communicate the value of career development, it is helpful to identify themes across the experiences of students and clients. What are the primary needs of students/clients in career transition? What are their biggest concerns in navigating their careers and figuring out next steps? What career regrets are clients expressing? With responses from career professionals representing a diverse cross-section of the career development field across Canada, CERIC can highlight common national concerns as well as unique regional challenges jobseekers are facing.

This year, we are also particularly interested in hearing from educators and counsellors involved in the K-12 system, with a special section of the survey devoted to learning about how career education is happening in our schools. Questions explore what form career programs are taking and whether career is infused into curriculum. Responses will help us better understand what is happening nationally in K-12 career education and where gaps may exist.

The power of knowledge

Career professionals understand the vital importance of labour market information for clients’ career development. Similarly, as ways of working, technology and skills requirements shift, it is crucial that career professionals are equipped with the knowledge and tools to advance the field and bolster jobseekers’ career management abilities. The CERIC Survey of Career Professionals is just one part of this equation, but it’s an important opportunity to reflect on the state of career development and what career professionals need to navigate future challenges. Don’t miss your chance to be counted: take the survey this November and join the national conversation.


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Riz Ibrahim Author
Riz Ibrahim is the Executive Director of CERIC. He works with CERIC’s cross-sectoral Board and Advisory Committees to develop strategic and functional partnerships that enhance the body of knowledge for Canada’s career professional communities. Additionally, Ibrahim oversees all areas within CERIC’s mandate including the Cannexus National Career Development Conference, the CareerWise and OrientAction content websites, the peer-reviewed Canadian Journal of Career Development (CJCD), and a host of internal and external projects including national surveys of Canadians’ perceptions about career planning and about career development and the workplace.
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Riz Ibrahim Author
Riz Ibrahim is the Executive Director of CERIC. He works with CERIC’s cross-sectoral Board and Advisory Committees to develop strategic and functional partnerships that enhance the body of knowledge for Canada’s career professional communities. Additionally, Ibrahim oversees all areas within CERIC’s mandate including the Cannexus National Career Development Conference, the CareerWise and OrientAction content websites, the peer-reviewed Canadian Journal of Career Development (CJCD), and a host of internal and external projects including national surveys of Canadians’ perceptions about career planning and about career development and the workplace.
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