Ryan Rhoten is a digital marketing guide who helps career practitioners build trust and credibility online, so they can grow their business by connecting with and serving more clients. He is the author of the book CareerKred, The Four Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. Ryan is also the host of the popular career podcast The BRAND New You Show and his latest podcast, CareerTech, explores how technology is being used to transform the career landscape.
What do you want your clients to do when they visit your website? Should they buy something? Sign up for something? Read a blog post? While this is a simple...
In my previous article for CareerWise, I talked about making your customer the protagonist of your brand’s story to position you as a mentor or a guide. We start down...
For career practitioners working in private practice or non-profits, it can be very challenging to consolidate your knowledge into a marketing message that resonates with potential customers. Your message is...
According to Google Trends, global searches for the keyword “Career Counseling Near Me” have risen 120% over the past 12 months. During the same period, the following keywords have also...
Do you know what your online presence says about you? You should, because it's your online presence that speaks for you even while you sleep. Does that sound far-fetched? If...