As this article from the Harvard Business Review explores, your personal brand is about intentionally shaping how others see you and having people connect with the values you represent. Here are some resources to help career professionals capitalize on their personal brand to market and build awareness of what their private practice can offer future clients.
Articles
7 Ways To Market Your Business: Tips for Career Counsellors (Univariety)
This article points out marketing considerations that career counsellors should consider depending on their length of experience. It suggests common approaches around profile building and networking.
How to create a plan to help clients engage with your website (CareerWise)
In our digital-based society, websites are important in securing potential leads and sales. Ryan Rhoten, a digital marketing guide who helps career practitioners build credibility online, breaks down the steps to make it easy for clients to engage with you.
How to develop a marketing messaging that will resonate with clients (CareerWise)
Another piece by Ryan Rhoten shares a story-based formula that career practitioners can use so clients can see their resources as part of the solution.
Marketing your career service (Career Professionals of Canada)
Rita Kamel transitioned from corporate recruitment to independent career service provider two years ago. She shares the approach she took for marketing her new career service.
Courses
Learning Personal Branding (LinkedIn)
Marketing expert Chelsea Krost covers building your brand presence online and off and creating a social media calendar, and shares tips to monetize your personal brand and land speaking engagements and guest roles.
Marketing Your Career Service (Private Practice) (Career Professionals of Canada)
This marketing and sales program aims to help career professionals build a steady stream of clients by developing an entrepreneurial mindset, and shares how to prepare and execute sales plans and generate leads.
Personal Branding: Strengthen Your Professional Reputation (Udemy)
Geared to a general audience, learners should be able to understand how strong brands behave, create a clearer summary of their personal brand and make their personal brand more credible. Joseph Liu, a personal branding consultant and former marketer, has been featured in Forbes, Huffpost, Monster, SUCCESS and Career Builder.
Podcasts
The Business of You: Personal Branding for Subject Matter Experts (Michelle Griffin)
Hosted by personal branding strategist Michelle Griffin, this show is for founders, consultants, advisors, coaches and subject matter experts looking to grow their audience. It aims to help listeners build their personal brand, and get more publicity and visibility through written, audio and visual media. Some episode examples:
- The 3 Steps to Easily Attract More Publicity for Your Personal Brand Business
- How to Land to Clients with a Small Audience on LinkedIn with Online Business & Marketing Strategist Wendy Maynard
The BRAND New You Show – A Personal Branding and Digital Branding podcast
In this episode, digital marketing guide Ryan Rhoten speaks to Mary Henderson about how coaches, consultants, business owners and corporate executives commercialize their personal brand, digitize their knowledge and become an authority in their niche across social media.
Videos
6 key tips for marketing your private practice (Claire Sutton)
The suggestions include knowing your audience and harnessing your personal brand to create a clear focus to attract clients. Claire Sutton is a Vancouver-based registered clinical counsellor who offers counselling and coaching services.
The Future of Branding is Personal (TEDxPSU)
Personal branding expert Dr. Talaya Waller discusses the power of personal branding and why authenticity is key in building trust and relationships with clients.
